Privacy Policy for Comparison Market Website

Interpretation and Definitions

Last Updated: February 2026

1. Introduction

Welcome to Comparison Market. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit https://comparison.market and use our home improvement comparison services.

2. Data Controller & Business Structure

This website, Comparison Market (https://comparison.market), is owned and operated by Advecto Media. Comparison Market is a trading name of Advecto Media.

For the purposes of the UK General Data Protection Regulation (UK GDPR), the Data Controller is:

• Legal Entity: Advecto Media
• Data Protection Officer (DPO): Ms Geena Antunovic
• Business Address: 38 Clibran Street, Manchester, Lancashire, M8 0RD
• ICO Registration Number: ZB479918
• ICO Registration Date: 02 December 2022 (Expires: 01 December 2026)

3. The Data We Collect

We collect information to provide you with accurate home improvement quotes and expert advice. This includes:

• Identity Data: Name and title.
• Contact Data: Email address, telephone number, and postal address (required to match you with local installers).
• Technical Data: IP address, browser type, and usage patterns (collected via cookies).
• Inquiry Data: Specifics regarding your home improvement needs (e.g., boiler type, window count).

4. How We Use Your Data & Lead Generation

Comparison Market acts as an informational platform and lead-generation partner. We only use your data when the law allows us to. Most commonly, we use your data in the following circumstances:

• To Facilitate Quotes: When you submit an inquiry, we pass your details to our trusted partner, Leads2Trade, who matches you with accredited home improvement installers. By submitting a form, you provide explicit consent for this transfer.
• Commercial Disclosure: We may receive a commission from our partners for these referrals at no extra cost to you.
• Legitimate Interest: To improve our website content and user experience.
• AdSense Monetization: To display relevant advertisements through the Google AdSense network.

5. Google AdSense & Cookies

This website uses Google AdSense to serve advertisements.

• Opt-Out: Users may opt out of personalized advertising by visiting Google Ads Settings.
• Cookies: Google uses cookies to serve ads based on a user’s prior visits to our website or other websites.
• Compliance: We use a Google-certified Consent Management Platform (CMP) to manage cookie preferences in line with IAB TCF v2.2 standards.
• Personalized Advertising: Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our site and/or other sites on the Internet.

6. Data Sharing and Third Parties

Beyond our primary partner, Leads2Trade, we do not sell your personal data to third parties for marketing purposes. Your data is only shared with:

• Accredited Installers: Only those matched to your specific quote request.
• Service Providers: Technical partners who help maintain our website and security.

7. Your Legal Rights (UK GDPR)

Under the UK General Data Protection Regulation, you have the right to:

• Request Access to your personal data.
• Request Correction of inaccurate data.
• Request Erasure of your data (“The Right to be Forgotten”).
• Object to Processing of your data.
• Withdraw Consent at any time where we are relying on consent to process your data.

Under UK law, you have the right to access, correct, or erase your personal data. To exercise these rights, please contact our Data Protection Officer, Ms Geena Antunovic at: privacy@comparison.market

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We limit access to your personal data to those employees and partners who have a business need to know.

9. Third-Party Links

Our 51+ informational guides may include links to third-party websites (e.g., Gov.uk, FENSA). Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

10. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

• By Email: privacy@comparison.market
• By Phone: 07442300930
• By Post: 38 Clibran Street, M80RD, Manchester