Comparison Market: Editorial Policy & Standards
Mission Statement: At Comparison Market, our mission is to provide UK homeowners with transparent, accurate, and actionable information regarding home improvements. We aim to bridge the gap between complex industry regulations and everyday homeowners, ensuring that every reader can make informed decisions about their property.
All our suppliers are members of one or more consumer protection groups below.
Editorial Policy
Editorial Policy & Standards
1. Our Content Creation Process
Every guide published on Comparison Market undergoes a three-stage development process:
Research: We gather data from official UK bodies (e.g., Energy Saving Trust, FENSA, CERTASS, and Gov.uk) and cross-reference current market pricing from at least five independent installers.
Drafting: Content is written by experts with first-hand experience in the UK home improvement sector. We prioritize “Experience” by including real-world scenarios and common pitfalls homeowners face.
Fact-Checking: Before publication, all technical specifications (such as boiler efficiency ratings or planning permission rules) are verified against the latest 2026 UK building regulations.
2. Independence and Objectivity
While we are a lead-generation partner for Leads2Trade, our editorial content remains strictly independent.
No Pay-to-Play: We do not accept payment from manufacturers to “rank” their products higher.
Objective Advice: Our guides (like the Gas Boiler Types Guide) highlight both the pros and cons of every system to ensure a balanced view.
Affiliate Disclosure: We clearly label any content that may lead to a referral commission, ensuring full transparency with our users.
3. Commitment to Accuracy
The home improvement industry changes rapidly. We review our core guides (Boilers, Conservatories, and Extensions) every six months to ensure pricing data and legal requirements are up to date. Each post displays a “Last Updated” date to reflect this commitment.
4. AI Policy
While we use modern tools to assist with data organization and research, all content is written and/or heavily edited by humans. We do not publish raw AI-generated text. Every sentence is reviewed to ensure it meets our tone of voice and provides genuine value that an automated system cannot replicate.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy:
Changes to this Privacy Policy
We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.
We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Privacy Policy: Privacy Policy Page
Links to Other Websites
Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party’s site. We strongly advise You to review the Privacy Policy of every site You visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
Contact Us: If you have any questions about this Privacy Policy, You can contact us:
By Phone: 07442300930
By email: Contact Page
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No job is too big or too small for our comparison network. If you have questions or need guidance, our dedicated, UK-based customer support team is ready to offer personalized advice tailored to your needs. You will be talking to professionals who truly understand the UK conservatory and home improvements market.