Comparison Market Team Editorial Policy & Standards

Editorial Policy & Standards

Last Updated: February 2026

1. Our Content Mission: Expert Advice for UK Homeowners

At Comparison Market, our mission is to demystify the complex world of UK home improvements. We provide research-backed guides that empower homeowners to make informed decisions about their property investments. We hold our content to the highest standards of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

2. Rigorous Content Creation Process

Every one of our 51+ guides undergoes a detailed three-stage development cycle:

• Stage 1: Multi-Source Research: We do not rely on single sources. We gather data from official UK regulatory bodies including the Energy Saving Trust, FENSA, CERTASS, and Gov.uk. For pricing guides, we cross-reference current market rates from at least five independent installers.
• Stage 2: Expert Drafting: Our content is written by industry contributors with first-hand experience. We prioritize “Experience” by including real-world troubleshooting, installation timelines, and common pitfalls homeowners face.
• Stage 3: Technical Fact-Checking: Before publication, all technical specifications—such as boiler Seasonal Space Heating Efficiency (ErP) or 2026 UK Building Regulations (including Part L and Part B updates)—are verified by our editorial team to ensure homeowner safety and compliance.

3. Independence and Objectivity

Comparison Market maintains strict editorial boundaries to ensure our advice is never compromised by our business model:

• Leads2Trade Partnership: While we are a lead-generation partner for Leads2Trade, this relationship does not influence our rankings or reviews.
• No Pay-to-Play: We do not accept payment from manufacturers to feature products. Our “Best of” guides are based purely on technical performance, warranty lengths, and UK customer reliability data.
• Balanced Viewpoints: Every guide highlights both the advantages and disadvantages of a system. For example, our Gas Boiler Types Guide explicitly covers the limitations of combi boilers in larger homes to ensure the reader makes the right choice for their specific needs.

4. Commitment to Freshness (The 6-Month Review)

The UK home improvement sector moves fast. We review our core guides (Boilers, Windows, Conservatories, and Extensions) every six months. We specifically monitor:

• New government grants (such as the 2026 Boiler Upgrade Scheme updates).
• Changes in labor costs across different UK regions.
• New safety standards issued by the Building Safety Regulator (BSR).
  Each post displays a “Last Updated” date to guarantee the reader is looking at 2026-accurate data.

5. Author Expertise

Content is authored or overseen by experts with deep knowledge of the UK home improvement sector. Our lead publisher, Geena Antunovic, ensures that every guide meets our standards for clarity and homeowner value.

6. Ethics and Standards

We adhere to the highest standards of digital publishing:

• User Privacy: We strictly protect user data according to our Privacy Policy and UK GDPR.
  
• Conflict of Interest: We disclose all affiliate relationships to ensure users understand how we monetize our free research.
  
• Correction Policy: If a technical error is identified in our content, we commit to correcting it within 48 hours of verification.

7. Human-First AI Policy

In an era of automated content, we believe in the value of human oversight.

• Non-Automated Content: We do not publish raw, AI-generated text. Every sentence on Comparison Market is written or heavily edited by a human expert.
• Contextual Value: We use modern tools only for data organization. The final insights, tone, and expert recommendations are exclusively human-led to ensure a level of nuance and “lived experience” that automated systems cannot replicate.

8. Corrections and Feedback

We strive for 100% accuracy. If you believe we have missed a technical detail or if a UK regulation has changed, please contact us via our Contact Page. We commit to investigating and updating verified errors within 48 hours.