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Geena Antunovic

Home Improvement Expert & Founder

Geena is the founder and lead publisher of Comparison Market. With a focus on the 2026 UK home improvement sector, she specializes in translating complex building regulations and energy standards into clear, actionable advice for homeowners. Every guide on this site is personally reviewed by Geena to ensure it meets our rigorous Editorial Standards for accuracy and independence.

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Geena Antunovic: 5 Years Industry Expertise:

Home Improvements and Energy Sectors

Geena Antunovic: Founder & Lead Researcher at Comparison Market

Geena Antunovic Independent Publisher
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Geena Antunovic is the founder and lead strategist of Comparison Market (a trading name of Advecto Media). She is a technical SEO authority with nearly 5 years of specialized experience in the UK home improvement and energy sectors. Her deep-seated trade expertise began at LPWC (plumbing and heating company), where she was responsible for developing and maintaining a cluster of over 300 responsive WordPress websites. This large-scale operation involved executing complex technical SEO audits and ensuring high-standard data security across a massive portfolio of plumbing and heating digital assets.

Following this, Geena served as the Senior SEO Lead at Leads2Trade, where she spearheaded B2B digital strategies for national brands in the conservatory, solar, boilers, double glazing and heat pump sectors.

With a total of 17 years of professional digital marketing experience , Geena now focuses on translating complex 2026 Building Regulations and energy standards into transparent, data-driven advice for UK homeowners.

A Manchester-based expert and registered data controller with the Information Commissioner’s Office (Ref: ZB479918) , Geena combines her background in high-volume site architecture with a passion for consumer protection in the home renovation market.”

Editorial Integrity: All content is researched independently to ensure accuracy for the 2026 market.

To learn more about how we maintain our high standards, please read our Editorial Policy.

  • Modern Conservatory
    Conservatories | Market Comparison

    Orangery Vs Conservatory: Four major differences

    ByGeena Antunovic 10/07/202424/04/2026

    Four major differences between orangeries and conservatories. Learn about costs, materials, lifestyle benefits, and popularity of two popular home extensions that have been gracing British homes for centuries. But which one is right for you?

    Read More Orangery Vs Conservatory: Four major differencesContinue

  • Home Improvements Ideas
    Conservatories | Market Comparison

    Home Improvements Ideas – 12 Budget-Friendly Ideas to Add Instant Value

    ByGeena Antunovic 08/07/202424/04/2026

    These 12 budget-friendly improvements offer a range of options to suit various budgets and needs. From simple DIY projects like painting and decluttering to more substantial investments like loft conversions.

    Read More Home Improvements Ideas – 12 Budget-Friendly Ideas to Add Instant ValueContinue

  • House Extension
    Conservatories | Market Comparison

    8 Surprising Benefits of House Extension You Haven’t Considered

    ByGeena Antunovic 08/07/202424/04/2026

    Discover 8 surprising advantages of house extensions in the UK. From increased property value to improved lifestyle, learn how extending your home can benefit you in ways you never imagined.

    Read More 8 Surprising Benefits of House Extension You Haven’t ConsideredContinue

  • Kitchen Conservatory
    Conservatories | Market Comparison

    8 Home Improvements That Add the Most Value and Improve the Lifestyle

    ByGeena Antunovic 08/07/202424/04/2026

    8 home improvements that add the most value to your UK home. Learn about luxury upgrades and lifestyle-enhancing renovations to maximize your property’s worth and improve quality of life.

    Read More 8 Home Improvements That Add the Most Value and Improve the LifestyleContinue

  • Modern Bungalow Conservatory
    Conservatories | Market Comparison

    6 best bungalow conservatory styles to Fit Any Budget

    ByGeena Antunovic 08/07/202424/04/2026

    While lean-to conservatories are often the go-to choice for bungalows, there are many options available. The key is to choose a style that complements your bungalow’s existing architecture, meets your space requirements, and fits within your budget.

    Read More 6 best bungalow conservatory styles to Fit Any BudgetContinue

  • Fully Fitted Conservatory Prices
    Conservatories | Market Comparison

    Fully Fitted Conservatory Prices, Get The Best Value for Your Investment

    ByGeena Antunovic 08/07/202424/04/2026

    Many UK homeowners are eager to add these versatile spaces to their homes but are uncertain about the investment required. We will explore fully fitted conservatory prices and how to make the best choices for your home.

    Read More Fully Fitted Conservatory Prices, Get The Best Value for Your InvestmentContinue

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Comparison Market helps homeowners demystify the renovation process. Our team analyzes 2026 market data to bring you clear pricing comparisons and technical advice. Once you're informed, we can connect you with accredited, pre-vetted local installers to provide competitive quotes.
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Comparison Market is a trading name of Advecto Media, based at 38 Clibran Street, Manchester, M8 0RD. We are a registered data controller with the Information Commissioner's Office (Ref: ZB479918). Please note that we are an informational platform and lead-generation partner; we do not provide installation services directly. Quotes are facilitated through our partner network, including Leads2Trade.

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