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About Author
Geena Antunovic: 5 Years Industry Expertise:
Home Improvements and Energy Sectors
Geena Antunovic: Founder & Lead Researcher at Comparison Market
Geena Antunovic is the founder and lead strategist of Comparison Market (a trading name of Advecto Media). She is a technical SEO authority with nearly 5 years of specialized experience in the UK home improvement and energy sectors. Her deep-seated trade expertise began at LPWC (plumbing and heating company), where she was responsible for developing and maintaining a cluster of over 300 responsive WordPress websites. This large-scale operation involved executing complex technical SEO audits and ensuring high-standard data security across a massive portfolio of plumbing and heating digital assets.
Following this, Geena served as the Senior SEO Lead at Leads2Trade, where she spearheaded B2B digital strategies in the conservatory, solar, boilers, double glazing and heat pump sectors.
With a total of 17 years of professional digital marketing experience , Geena now focuses on translating complex 2026 Building Regulations and energy standards into transparent, data-driven advice for UK homeowners.
A Manchester-based expert and registered data controller with the Information Commissioner’s Office (Ref: ZB479918) , Geena combines her background in high-volume site architecture with a passion for consumer protection in the home renovation market.”
Editorial Integrity: All content is researched independently to ensure accuracy for the 2026 market.
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